The GNYHA Board of Governors has authorized the establishment of the Continuing Care Leadership Coalition (CCLC) as a 501(c)(6) not-for-profit GNYHA affiliate. Reflecting a modification of the current GNYHA advocacy structure for continuing care, the establishment of the CCLC presents an opportunity to enhance the resources available for continuing care advocacy, operational support, and public relations. The CCLC will create a structure within the GNYHA corporate umbrella designed to unify and strengthen the advocacy activities of the voluntary and public continuing care community in the Greater New York area, to foster strategic decision-making, and to maximize the identity of the voluntary and public continuing care community in the governmental and public spheres. As a corporate GNYHA affiliate, the CCLC will be governed by a board consisting of elected continuing care leaders, with strong linkages between the CCLC Board and GNYHA, its Board, and its Executive Committee.